We accept Visa, Mastercard, American Express, and PayPal. When purchasing our services, you can choose to process your payment via Stripe or PayPal. We recommend Stripe as their exchange rates are more favorable (for both you and us).
Dotted Oranges prides itself on delivering quality support for our clients. When you engage us, we'll be available during business hours (weekdays) to answer your questions through email, Instagram, and Facebook Messenger.
VIP clients will be able to reach us throughout the week.
Regardless of your status with us, we strive to provide timely responses. Rest assured.
We are actively working to improve our customer service. Our next goal would be to implement a ticketing system to consolidate our support efforts and reduce reply times.
Short version - we are unable to tell ahead of time.
Long version -
When we start on your campaign, we take a look at the number of playlist followers your plan entitles you to. We will then identify playlists and create an initial batch to start the pitching process. The first batch's follower count total 300% of the plan you purchased.
If you purchase the 100k followers package, the first batch would consist of 300k followers (i.e. 300% of your package). We will then pitch to all the curators in that batch. If enough curators accept our submissions, we will stop the pitching.
This means that if all the curators in our initial outreach like your song, you're going to end up with placements totalling that entire 300%. We are not going to stop the curators and tell them to change their minds just because you bought a lower package than what we managed to achieve for you.
If the followers of the playlists which accepted your track doesn't total to what was promised, we will move down our list till we get enough placements to reach our goal.
While we accept all genres of music, we need to ensure that the music we work with have the quality for our campaigns to succeed. That means decent mixing/mastering, professional vocals, and lyrics with no hate speech.
If your track gets rejected, it means that it has failed our QC process, or that we are unable to identify enough playlists to fulfil the campaign objectives.
We will either process a full refund, propose a campaign with one of your more polished/appropriate works, or work with you on a lower-tier campaign.
Algorithmic playlists are highly-personalised playlists Spotify curate for listeners.
There are three main types of algorithmic playlists. The most significant one is Discover Weekly, followed by Release Radar and Daily Mix. Getting on them can be an elusive challenge, but the benefits are unrivalled. This is the crème de la crèm of Spotify promotions.
Spotify has other algorithm playlists as well such as On Repeat, Repeat Rewind and your annual end-of-year Top Songs playlist. However, we won't be targeting them as they revolve entirely around their listening history (i.e. there's no chance of getting in them when they haven't even heard of you before). When your song gets discovered, you'll end up on them naturally.
Many people think Spotify is nothing more than a music streaming service, but it's actually a tech company at its core. They have hundreds and thousands of data points on their users. They know your music tastes and listening habits to a tee.
So, when they have a playlist that's hyper-targeted according to a user's taste, they suddenly become valuable real estate for artists.
When you get on their playlists, you know that you'll be getting quality listeners whom Spotify have already identified (with extremely high confidence) will enjoy and interact with your music. These listeners are easier to convert into loyal fans as well.
The beauty of this is that if your song performs well, Spotify will keep putting it on Discover Weekly. It will keep running and you'll get new fans on autopilot. We have clients whose songs are still on it despite engaging us more than two years ago.
It's meritocracy at its best, and when it works, you know you deserve it.
Getting on Spotify's algorithmic playlists require very specific criterias to be met.
Number of streams
Monthly listener-to-follower ratio
Percentage of fake streams (yes, Spotify knows)
Average popularity of your catalogue (i.e. are all your tracks popular, or a dead zone in all but one?)
Discovery locations (i.e. How are people visiting/discovering your song? Is it through social media, QR codes, email newsletters etc.? When your traffic comes from external sources, it signals to Spotify that the traffic is not only organic, but valuable as well since listeners are taking one extra step to come and hear you out on their platform.
Our exact modus operandi is highly confidential. We are the only established music promotion agency offering this service right now.
A typical campaign will involve an initial playlisting campaign, followed by placements on thousands of collaborative playlists. We will monitor our clients' stats closely throughout the campaign and make changes accordingly to their performance.
We use social media ads and email blasts in certain scenarios as well.
Before the algorithm officially triggers, you will receive streams from the playlisting campaign we run for you. Our past clients have received anywhere from 10,000 streams up to the low six-figures.
Once the algorithm officially triggers, we have no control over how many streams your song will receive on them. How it performs is entirely up to your song and how many people interact with them while on Spotify's home turf.
If the response is great, Spotify will continue pushing them. We have songs who still enjoy consistent streams through Discover Weekly despite being added more than two years ago.
We use Google AdWords, specifically YouTube ads, to run campaigns that drives views and engagement to your video.
For smaller campaigns, we use Discovery-format ads where we place your video in the recommended sidebar of your target audience. For larger campaigns, we also incorporate TrueView In-stream ads, where we place your video in front of content your target audience are searching for.
Discovery ads encourage engagement, while In-stream ads increase video retention rate.
1. We have worked on enough campaigns to know how much ad spend is required to hit the desired results. If we don't hit your results on the first try, we'll leave the campaign running until the objective is met.
2. Google tells us right from the get-go how much we require to hit a certain number of views. That cost is already factored into the campaign price.
Think of it this way - instead of a traditional agency model where you pay a setup fee and percentage of ad spend till the target is met, we shorten the billing process by charging an all-in-one management fee, where you know exactly what you're getting beforehand.
There's a reason why we love Google so much - they provide unparalleled flexibility when it comes to advertising on YouTube, allowing us to hyper-target the right audience for your music.
One of the things we like to do (with great success rates) is to place your video on the channels of the top artists in your genre. Say you're a pop artist and your music closely resembles that of Ariana Grande - we will position your video to appear on the recommended sidebar of pop music fans (first layer of targeting, otherwise known as affinity audiences) who are watching Ariana Grande's music videos (second layer of targeting, known as placements/behaviors). If you're a rapper who has similar vibes to Drake for example, we can also put your video in front of his latest single, so fans of his will see your video first.
While we are the experts at marketing, you're the expert of your own music. You know your sound the best, so we need you to tell us three artists you sound closest to so we can target their fans. As long as the artists you mentioned to us have YouTube channels and videos, we are set.
After you place an order with us, our YouTube team will follow-up with further instructions to link your YouTube channel to our AdWords account. This gives us access to remarketing audiences that will bring in additional views, likes, subs, and even playlist adds.
We cannot guarantee exact figures, but as long you link your channel to our ad account, you can expect interactions.
To be upfront, yes, you will see a surge of dislikes. The reason behind it is simple. When we use Discovery-format ads, our target audience will see your video in their recommended sidebar. In other words, to see your video, they have to make an effort to click on it.
When they click on it and find that the video isn't to their liking, it's easy to click on the dislike button since it is on the same page.
With that being said, you will receive likes as well. Some people might disapprove of your music, but that doesn't mean others will.
We find that the amount of dislikes is inversely proportionate to the quality of your videos, and more importantly, the music. We have ran hundreds of campaigns and this observation always rings true. The higher quality videos will always get lesser dislikes, while songs that are poorly mixed or out-of-tune get flooded with dislikes.
This is what legitimate promotion looks like when you put your works in front of actual, human beings. Other shady companies (who use bots) will paint you a rosy picture of how well your music video will do, but we are focused on aligning your expectations to avoid getting burned.
No, we will never use bots. All the views we secured for you are labelled as "YouTube Advertising".
We welcome you to track your stats through your Channel Analytics, which can be accessed via the following steps:
1. Click on your profile picture on the YouTube homepage, and select "YouTube Studio".
2. Click on "Videos" on the left sidebar, and select your video in question.
3. On the video analytics page, click on "Advanced Mode" near the top-right corner.
4. Click on "Traffic Source" in the header.
5. If necessary, adjust the time period on the top-right corner to reflect stats for certain days.
YouTube has a zero-tolerance policy for fake views and have put in place anti-bot measures to counter against fake views. Don't damage your reputation by purchasing views from shady companies - your views might disappear overnight when YouTube purges them.
Dotted Oranges takes a serious stance on this matter and will strive to make our promotional process as transparent as possible.
Campaigns last anywhere from 7 days to 45 days depending on the package you purchase. We generally follow what Google recommends based on their algorithm - your videos will perform better as a result.
While we can control the timeframe, we always recommend our clients to follow the advice of Google's billion-dollar AI. If you have a specific deadline, do let us know in the order notes and we will do our best to accommodate.
And if you're wondering why you see movie trailers containing the above violations being advertised on YouTube all the time, it's because the movie studios spend tens of millions of dollars per year advertising on Google's web properties. They have massive financial leverage, while our most expensive package is considered pocket change to them.
Given that Google has disapproved your video, there is no other way for anyone to promote it through regular YouTube ad campaigns. Our best-in-class YouTube playlisting campaigns provide an affordable alternative to start bringing eyeballs to your music video, and we highly recommend taking advantage of this exclusive service.
Yes. In fact, helping artists earn more royalties to invest back into their music is one of the main goals of Dotted Oranges. All the views you get are eligible for royalties if your music is Content ID-registered through your distributor.
Just like Spotify, regular users can create playlists on YouTube. When engaging our service, we will put your music on the more popular ones till we hit your desired view count. We have access to some of YouTube's largest playlists that rack up hundreds of thousands of views daily, and can easily accommodate all genres.
It depends. We use a formula to calculate how many placements are required, and to determine which position to place your video. We also take the time frame of your campaign and popularity of playlists into consideration.
In general, we aim to put you on at least 2 playlists, up to 20 for the larger campaigns.
YouTube playlisting is often used by artists whose songs and videos have content prohibited by Google's ad policies, namely explicit lyrics, adult content, gruesome imagery, unsupported language, and shocking content.
Playlisting also offers other exclusive benefits:
Playlist views are of higher value to YouTube's algorithm, resulting in higher rankings and organic discovery for your video.
YouTube playlists are played in cafes, restaurants, retail stores, gyms and other public places, allowing you to further amplify your reach.
YouTube playlists are also ranked highly on YouTube Music, providing you with an additional avenue for royalties and exposure.
As playlist listeners tend to be more engaged, your video will enjoy higher retention rates and better organic rankings as a result.
Most of our artists (who work with non-explicit content) engage us for both the regular ad campaign and the YouTube playlisting campaign to reap the maximum benefits.
There are a couple of ways for us to track the number of views we've delivered for you through the playlists.
1. We first use a tried-and-tested formula to estimate how many views your video will get per day when placed on certain playlists and a certain position.
For e.g., putting your video on the 20th position of a playlist, based on previous campaigns using playlists with 150-200 videos, will net you 1.5% of the playlist's daily view count. So, if the playlist generates 100,000 views, you will receive 1,050 views everyday. We can also place your video on the 10th position of another playlist, netting you 3% of the playlist's daily view count. If that playlist generates another 100,000 views daily, you will gain another 3,000 views. If you purchase a playlisting campaign for 10,000 views, and we use the same two playlist arrangements, we can secure at least 4,500 views for you daily and finish your campaign in 3 days.
2. We will then use our Channel Analytics to track how many views each playlist has brought you. This is to ensure maximum reporting accuracy, and allow you to account for our efforts, separate from other campaigns you might be running.
Yes, you can expect an increase in engagement depending on the quality of your video. There might also be dislikes if your music or video isn't up to par.
While there is no concrete way for us to track the earned metrics we secured for you (unlike our regular YouTube ad campaigns), we almost always see an increase in interactions such as likes, subs and playlist additions. There may be occasional comments, but most playlist listeners are passive and won't leave their thoughts.
To manage your expectations, we do not promise any specific amount of engagements - only the number of views.
Our team regularly liaise with major labels and independent artists to solve their YouTube marketing needs. We have also helped numerous marketing agencies who outsource their marketing projects to us. To discover more case studies, feel free to visit our Success Stories page.
Campaigns last anywhere from 7 days to 60 days depending on the package you purchase. While we always aim to finish as quickly as possible, there are other factors on our end that we have to consider - playlist availability, campaign backlog, and size of campaign.
Once we confirmed that our playlists have generated the desired amount of views, we will remove your videos from the playlists and end the campaign.
Unlike our regular YouTube Ad campaigns, YouTube playlisting doesn't come with any restrictions. We accept all restricted content normally disapproved by Google - sexualised visuals, explicit lyrics, smoking, graffiti, shocking content etc. - with the exception of hate speech. If your music or video contains such elements, we will not be able to work on your content.
Yes. In fact, helping artists earn more royalties to invest back into their music is one of the main goals of Dotted Oranges. All the views you get are eligible for royalties if your music is registered to Content ID through your distributor.